Proven Mobile App Marketing Strategies: From Pre-Launch to Post-Launch

So, you’ve developed a good mobile app. Awesome! But the real work is just beginning. You need to get the word out about your app and build buzz. This is where mobile app marketing strategies come into play.

Mobile app marketing is the strategy used in promoting your app and driving downloads. It involves a variety of strategies and tactics to reach your target audience and convince them to download and use your app.

From the pre-launch phase through post-launch, there are tons of different mobile app marketing strategies you can use. In this blog post, we’ll cover the full spectrum – from pre-launch to post-launch and everything in between.

Table of Contents

Pre-Launch Mobile App Marketing Strategies

Before you even launch your app, you need to start generating buzz and excitement. Let’s look at some effective pre-launch mobile app marketing strategies:

1. Build a Landing Page

One of the first things you should do is create a landing page for your app. This is where you can showcase your app, share information about its features and benefits, and collect email addresses from interested users.

Your landing page should have a clean, professional design that reflects your app’s branding. Make sure to include things like app screenshots, a video demo, and a clear call-to-action (like a “Pre-register Now” button) to encourage people to sign up for updates.

2. Start a Social Media Presence

Social media is a powerful tool for mobile app marketing. You should create profiles for your app on major social networks like Facebook, Twitter, Instagram, and LinkedIn.

Use these profiles to share updates about your app’s development. Engage with your target audience. Post sneak peeks, behind-the-scenes content, and user-generated content to build excitement.

You can also use social ads to promote your app and drive pre-registrations.

3. Reach out to Influencers

Influencer marketing is a great way to reach new audiences and build credibility for your app. Identify relevant influencers in your niche – people with large, engaged followings who align with your app’s target audience.

Reach out to these influencers and see if they’d be interested in promoting your app to their followers. This could involve sponsored posts, product reviews, or even having them beta-test your app before launch.

4. Leverage PR and Media Outreach

Another pre-launch strategy is to get media coverage for your app. Reach out to relevant tech blogs, industry publications, and app review sites and pitch them on covering your app.

Offer them exclusive details, early access, or interviews with your team. The goal is to generate buzz and get your app in front of new audiences before you even launch.

5. Run a Beta Test

Before you officially launch your app, it’s a good idea to run a beta test. This will allow you to get early feedback. Identify and fix any bugs or issues, and build a base of engaged users who can help spread the word.

Promote your beta test through your social channels, email list, and other marketing channels. Offer incentives like exclusive features or discounts to encourage people to sign up.

6. Create a Pre-registration Campaign

A pre-registration campaign is a great way to build hype and start collecting user information before launch. Offer users the chance to sign up to be notified when your app goes live, and offer them a special perk or discount as a reward.

You can promote your pre-registration campaign through your landing page, social media, email, and other channels. This will help you build an email list of interested users that you can market to later on.

Launch and Post-Launch Mobile App Marketing Strategies

Once your app is live, the real work begins. Let’s look at some effective mobile app marketing strategies to use after your launch:

7. Optimize your App Store Listings

Your app store listing is one of the most important elements of your mobile app marketing strategy. This is where users will discover and learn about your app, so you need to make sure it’s optimized to drive downloads.

Start by crafting a compelling app title and description that highlights your app’s key features and benefits. Use relevant keywords throughout to improve your app’s visibility in search results.

You should also include high-quality screenshots and videos that showcase your app in action. And don’t forget to encourage users to leave reviews – positive reviews can be a major driver of downloads.

8. Leverage App Store Ads

In addition to optimizing your listings, you can also use app store ads to promote your app and drive downloads. Both the Apple App Store and Google Play Store offer ad platforms that allow you to create targeted ad campaigns.

With app store ads, you can target users based on factors like keywords, demographics, interests, and more. This allows you to get your app in front of the right people at the right time.

9. Implement an ASO Strategy

App Store Optimization (ASO) is the process of optimizing your app’s visibility and conversion rate in the app stores. It’s a crucial part of any mobile app marketing strategy.

Some key ASO tactics include:

– Keyword research and optimization

– Improving your app title, description, and metadata

– Optimizing your app icons, screenshots, and videos

– Encouraging positive reviews and ratings

– Tracking and analyzing your app’s performance

Effective ASO can make a huge difference in your app’s discoverability and download rate.

10. Run Influencer Marketing Campaigns

Influencer marketing can be just as powerful in the post-launch phase as it is pre-launch. Identify relevant influencers in your app’s niche and work with them to create sponsored content, product reviews, or other collaborations.

Influencer marketing allows you to tap into new audiences and lend credibility to your app. Just make sure to work with influencers that align with your brand and target audience.

11. Leverage Content Marketing

Content marketing is a great way to drive awareness, engagement, and downloads for your mobile app. Create valuable, informative content that educates and entertains your target audience.

This could include blog posts, videos, infographics, or even an in-app content strategy. The key is to provide genuine value that aligns with your app’s features and benefits.

Content marketing helps you establish your brand as an authority in your niche, build relationships with your audience, and drive traffic and downloads to your app.

12. Implement Email Marketing

Email marketing is a powerful tool for mobile app marketing. You can use email to stay in touch with your users, share updates and new features, and encourage them to keep using your app.

Build an email list through your app, website, and other marketing channels. Then use segmentation and personalization to deliver highly relevant, engaging emails to your subscribers.

Emails can be used to drive things like app downloads, feature adoption, in-app purchases, and more.

13. Leverage Push Notifications

Push notifications are a direct line of communication with your users. They allow you to send timely, targeted messages that drive actions like app opens, purchases, or feature engagement.

Use push notifications strategically to re-engage users, promote new features or content, and keep your app top-of-mind. But don’t overdo it – too many push notifications can annoy users and lead to opt-outs.

14. Run Retargeting Campaigns

Retargeting allows you to reconnect with users who have already interacted with your app in some way. You can use retargeting ads to re-engage lapsed users, encourage in-app purchases, or drive more app opens.

Retargeting campaigns can be highly effective, as you’re targeting people who have already shown an interest in your app. Just make sure your ads and messaging are relevant and valuable to your audience.

15. Measure and Optimize

Finally, it’s crucial to closely track and analyze the performance of your mobile app marketing efforts. Use analytics tools to monitor key metrics like downloads, user engagement, retention, and revenue.

Continuously test and optimize your strategies based on the data. Try different ad creatives, messaging, targeting, and channels to see what resonates best with your audience. This will help you refine your approach and get the most out of your marketing investments.

Conclusion

Mobile app marketing is a multi-faceted endeavor that requires a strategic approach. From pre-launch to post-launch, there are a variety of tactics and channels you can leverage to drive awareness, downloads, and user engagement.

The key is to experiment, iterate, and find the strategies that work best for your unique app and target audience. With the right mobile app marketing plan in place, you can maximize your app’s visibility and success in a crowded marketplace.

Proven Mobile App Marketing Strategies: From Pre-Launch to Post-Launch